On Feb 22, Discovery Channel released the documentary Exploring China's New Dairy Powder globally, recording the development of China's dairy industry and exploring what’s the science behind Chinese milk powder. On the first day of its release, it was watched 30 million times and became popular on media platforms at home and abroad including Sina Weibo, Bilibili, TikTok, YouTube and so on.
Rachele, the Discovery host, comes from Italy. She has interviewed people from famous enterprises around the world. She said that in the first few years that she lived in China, a question that came up frequently was where to buy imported milk powder. But now, the situation is changing. "The best milk powder should be in China.” What is changing in Chinese milk powder? How are these changes taking place? With these questions, Rachel went to Chinese dairy enterprise Junlebao Dairy, and visited its grass plantation, dairy farming base and milk powder factory.
Millions of babies are born in China every year. To fulfill their nutritional needs, there should be concentrated efforts. Rachele first visited Junlebao Dairy’s dairy farming base. The hardcore technology here impressed the Discovery host very much.
This giant turntable is a big departure from traditional farming methods, the equipment can milk 80 cows simultaneously assuming the cows remain at their posts. The facility is packed with intelligent equipment to maximize the cows’ comfort. The milking machine recreates the sensations of a feeding calf. And when there is no milk left, it can automatically detach itself.
The most unbelievable thing for Rachele is that the raw milk here goes directly to the processing plant through a 170-meter-long low-temperature tube. There is no extra transportation or storage. It takes only two hours before the milk enters the processing steps. "Without seeing a drop of milk, the milk powder is produced!"
This system has obtained the certification of Utility Model Patent. It can guarantee the safety, nutrition, freshness and quality of the product and help retain the active nutrients in milk.
The cows’ job are built around a comfortable life. Junlebao's cowshed can take good care of 120,000 cows at the same time. The secret is that each cow is fitted with a smart collar, which can accurately identify the rumination, exercise and oestrus conditions of cows every day through big data and relay real-time data about their health. It will also input the milk yield into the system and output statistics, which provides efficient, fast and accurate first-hand data to realize intelligent feeding.
Here, the food expenses for each cow is an incredible 80 yuan ($12.6) a day. To figure out what this kind of price is like in the dairy industry, Rachele's second stop is the grass plantation.
Junlebao Dairy’s grass plantation is located in Zhangjiakou, which is one of the three main oat producing areas in China. People harvest the grass when it is green rather than golden yellow. The reason for this is that the oat grass has the most nutrients during this grain filling period, which makes it easier to be absorbed by dairy cows. That’s why they harvest when it’s green. This is to prepare the best food for cows.
Junlebao planted around 253 square kilometers of grassland on Bashang Grassland in Zhangjiakou. Through working with the grassland research institute of China Agricultural University, Junlebao made key breakthroughs in variety improvement of the grass, which has improved the grass quality to an international level and greatly reduced the dependence on foreign product.
Up to now, Junlebao owns around 333 sq km of grassland. According to the company, such self-owned grassland is the starting point of Junlebao's whole industrial chain and the foundation of how they raise their cows. Cultivating their own top-tier grass is key to building up a fully-controlled and independent production chain.
According to the Economic Daily, China's infant milk powder market has continued to expand since 2016 and has become the world's second-largest market. Its market size reached nearly 200 billion yuan ($ 31.7 billion) in 2019. Modern dairy enterprises like Junlebao Dairy is the backbone to meet the milk powder demand. Chinese consumers are becoming increasingly reliant on domestic milk powder products. According to the data of China Dairy Industry Association, domestic infant milk powder product accounted for 67 percent of the market share in 2019 and has become a major force to nourish the healthy growth of Chinese babies.
When milk enters the factory, it is sterilized and separated and then goes through homogenization, degassing and pasteurization, and then its transported to the subsequent four-effect evaporation system. There are more than 1,500 digital sensors on the production line. All production processes are completely intelligent. High-tech equipment completes every process in order.
Although it is a milk powder processing plant, the operators finish the procedures without touching any of the fresh milk. They only need to stay in the control room to ensure exacting standards.
Under and inside every tin of milk powder produced by this factory, there is a QR code. By scanning the code at the bottom, you can look up the inspection report of its raw material, the milk and its finished products. When this tin of milk powder leaves the factory, consumers can find out all about it just by scanning it with their mobile phones.
The QR code system is an innovation initiated by Junlebao Dairy to trace the safety of the milk powder in the industry. It is a new model of the food safety traceability system, which can ensure the product quality and safety to a large extent.
From production to quality inspection, making each tin of milk powder requires massive amounts of coordination. What is the key factor to guarantee the smooth operation of the modern factory? Wei Lihua, founder of Junlebao Dairy Group, said: there is a special “superpower”, which is "the power of scientific research".
Science and technology are like the brain of enterprises and the caption of innovation. What determines the direction of scientific and technological innovation is consumers' demand for nutrition and health. For example, based on the actual needs of mothers, Junlebao Dairy's research team has studied various nutrients in-depth, found out high-quality solutions and established a breast milk research institute to conduct formula research based on breast milk.
An expert working at Junlebao Dairy told Rachele that no nutrient can be ignored. The subtle differences of oligosaccharides, small molecular proteins, active probiotics and other components can have different effects on children's development.
2021年,君乐宝继续加码科技,投资5亿元的研发中心——“君乐宝奶业创新研究院”正式投入使用。
In 2021, Junlebao Dairy continued to make efforts in technologic innovation. It invested 500 million yuan to build the Junlebao Dairy Innovation Research Institute and put into use.
这所研究院如同“科研的大脑”,科技赋能全产业链一体化模式的每一个环节。
The institute is like the "brain" of scientific research, which empowers every step of the whole industrial chain.
They study everything from soil conditions to grass planting and cow genetics and breeding, from milk production and processing technology to food safety indicators and quality testing. It looks at every link of their manufacturing chain. This place assembled the advanced processing technology and equipment. The precise operation of each process is overseen by the powerful conductor.
Junlebao Dairy has optimized high-quality resources around the globe, stay close to international high-level research and development, built a modern pasture and intelligent factory superior to the international standard, selected leading suppliers all over the world, and established a food safety management system leading the international standard, in order to produce good products that can be recognized by international standards.
This is also another reason that Discovery dug into China's dairy industry: Chinese dairy enterprises are focusing on the international market and making long-term plans.
"The best milk powder enterprise in the future should be in China," Wei said. "Junlebao Dairy is gathering advanced platforms, partners and talent in the global dairy industry, and strives to become a well-deserved honor in the country."
Exploring China's New Dairy Powder is a documentary about entering China's dairy industry and exploring the whole industrial chain of milk powder production in-depth. It can be seen that the development of China's dairy industry is attracting worldwide attention, and China's dairy industry is also becoming an emerging force to change the pattern of the world's dairy industry.(文章来源:中国日报)